The Brief

Joseph’s Table began as a private dining experience, and then loved locally for its homemade hot sauces. Growing demand led to the idea of turning these sauces into a retail product line that captures the brand’s warmth, quality, and sense of togetherness.

The Deliverables

I worked closely with the founder to build a friendly, authentic brand identity and packaging for three hot sauces. Alongside brand guidelines, social content, and product photography, we developed a strategic foundation designed to support future growth beyond sauces into a wider food range and dining experiences.

The Result

The brand launched with a cohesive look and clear growth strategy, attracting local retailers and positioning Joseph’s Table to expand from sauces to a broader range of products and experiences which is always rooted in quality and human connections.