The Details

Joseph’s Table began as an intimate private dining experience, bringing people together over carefully prepared meals in the comfort of their own homes. At the heart of every dish were the homemade hot sauces, which were always served, always remembered, and consistently praised by guests. That growing demand sparked the idea to turn these sauces into something more.

I worked closely with the founder to shape a friendly brand that stays true to those roots, with a focus on quality, warmth, and togetherness. From the logo and packaging for three hot sauces to brand guidelines, social content, and product photography, I created a full set of assets to bring the vision to life. The result is a cohesive brand that’s ready for shelves, premium retailers, and future dining experiences, built to grow, but always grounded in great food and connection.