The Brief

Katie Loxton is a well-established British accessories brand known for its personalised bags and gifting ranges. I joined the team on a short-term freelance project to support the launch of their new Lila Crossbody, Lea Cardholder, and Black Amalfi Collection.

The Deliverables

I was tasked with creating an engaging Instagram Story and email campaign to promote 24-hour early access to the new collections. The creative focused on seasonal styling, exclusivity messaging, and highlighting product features using campaign imagery, GIFs, and clear calls-to-action.

The Result

All assets were delivered in line with brand guidelines and presented professionally for stakeholder review. The work was well received, with positive feedback on both concept and execution.