The Brief

To promote Candy’s partnership with the Trolls movie in the UK and Ireland, we developed a playful 360° campaign celebrating connection, family, and fun. The project required close collaboration and multiple rounds of revisions to secure approvals from both Candy and Trolls teams, ensuring all assets met both brands’ guidelines and expectations.

The Deliverables

As Senior Graphic Designer, I developed vibrant static and motion assets across digital, social, retail, and events. This included POS displays, social content, a launch party, and a community fundraiser. I worked closely with teams on both sides to ensure cohesive execution. The campaign rolled out across retailers such as AO, Currys, Argos, Harvey Norman, and Very, covering both B2C and D2C channels.

The Results

The campaign brought the brand to life by blending Trolls charm with Candy’s smart, connected identity. Over 300 assets engaged customers across multiple channels, driving strong brand awareness and active engagement. All assets were developed and refined through multiple approval rounds to meet both the brands’ guidelines, and delivered within tight deadlines to align with all of the parties and retailers internal and external marketing and advertising deadlines.