The Brief

Bellissima, an Italian hair tools brand, launched in the UK market but the London team felt it needed to have a more UK based approach while still maintaining the brands core values. I was the designer to develop a creative direction that would modernise the brand and align it with UK beauty trends, while still respecting its Italian roots. The aim was to position Bellissima in a way that would resonate with UK consumers and stand out in a highly competitive landscape.

The Deliverables

I developed a research and ideation pitch deck that reimagined the brand’s look and feel, tone of voice, and campaign direction. It included brand strategy to include more of the italian heritage and a n aspirational direction, moodboards, competitor insights, and a visual strategy tailored to UK consumer behaviour across digital, retail, and influencer touchpoints. We wanted to push for a more modern and relatable look and feel, that represented the brands products and where they sit within the market. I presented these early initial ideas with the team including the director and account manager at We Believe Media, to the Bellissima team at their head office in London.

The Results

The UK team then presented the work to Bellissima’s leadership in Italy, where it was well received and recognised as a strong, market-relevant direction. However, due to internal factors and broader business priorities, the brand decided not to move forward with a UK-specific shift at that time.