The Details

At We Believe Media I worked on a range of integrated print and digital creative campaign briefs for Haier Europe and its sub-brands Candy and Hoover. The focus was on delivering high quality, brand consistent assets across both B2B and D2C platforms, supporting product launches, promotional campaigns and advertisements.

The Deliverables

The projects involved developing digital ad creatives, in-store POS materials, retailer advertising, brochures, and OOH campaigns. I generated creative concepts independently, which were presented to senior stakeholders for approval. These concepts were then designed in multiple formats and ratios optimised for various devices and ad spaces, including web, mobile, social media, and digital retail environments. Additionally, I created a wide variety of carousels and visually engaging graphic photographs that effectively communicated specific product features, enhancing customer understanding and engagement.

The Results

My work contributed to increased brand visibility and strengthened Haier’s market presence across Europe. The campaigns positioned the brand as a leader in premium home appliances by delivering consistent and impactful creative execution across all key touch points. Collaborating closely with team leads, brand guardians, and client stakeholders, I ensured strict adherence to brand guidelines while adapting assets for different regions, retailers, and channels. By developing scalable templates and reusable asset systems, I enabled the brand and its partners to maintain creative consistency and improve efficiency in future campaigns. Leading a small team of designers, I successfully delivered high-quality assets within tight deadlines, earning strong praise from the client for creativity, communication, and responsiveness.